Two days after Emmis Communications Corp. announced it was pulling the plug on WNOU-FM (93.1) because of poor ad revenue, the company said it is selling the station to competitor Radio One.

Radio One will broadcast RadioNow programming in Indianapolis on WYJZ-FM (100.9), which is currently a jazz station.

RadioNow was one of Indianapolis' few Top 40 radio stations. It has been off the air since Monday, when Emmis announced plans to move the news-talk programming of WIBC-AM (1070) to 93.1 FM in January 2008. In the interim, Emmis is broadcasting 93 days of Christmas music.

"The decision to take RadioNow off the air was a difficult one," said Tom Severino, vice president and Indianapolis market manager for Emmis. "It has been a vibrant, successful format, which is why we're so pleased with this agreement with Radio One. It benefits both companies, and it especially benefits the loyal listeners of RadioNow. We consider this the best-possible ending to this story."

Radio Now will own the intellectual property of the RadioNow brand, including the trademark, the WNOU call sign. No purchase price was disclosed.¶